Keeping You In Focus

Marketing, Strategy, Equipment & Industry News

Good Content Tells A Story

There's no sense in spending the time and effort to capture content of any kind and toss it up on the socials just to feed the algorithms. Seeing someone's boomerang on Instagram of blurry shots of cake or some cocktails doesn't do anything to encourage action. If...

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Marketing Trends Are Evolving

We look at a lot of ads, and a lot of content on social media. We like to see what's working and what isn't. We deconstruct the content, the production values, the types of shots used, effects, script, storyline (or for all of the above--lack thereof). In fact we're...

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