Keeping You In Focus

Marketing, Strategy, Equipment & Industry News

Crushing It With Video Marketing

How well is your marketing effort crushing it? The statistics are in and it's been proven time and again that if you want to persuade consumers to do business with you, video is the answer. Whether it's inbound marketing, email campaigns, sales funnels or...

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Instagram Video

Instagram Video

Instagram Video: Have you heard the news? If you’re a fan of Instagram video or trying to keep in front of your audience on the platform you used to be restricted to only 15s of video for Instagram Stories or 60s as a post. Welcome to a whole new world! Rolling out...

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Overcoming A Creativity Block

Overcoming A Creativity Block

Is your creativity hitting a brick wall? How do you spark your creativity when you think you've run out of ideas? In this era of regular social media updates, heaps of competition and a desire to stand out from the crowd, it can be not only challenging but stressful...

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9 hours ago

Vitamin Media

It's scary isn't it? The ROI on videos in your marketing mix is more than 10 x what you pay for it. Look back on our recent posts for reasons why or consumer stats that prove you'll boost engagement, conversion, trust, sharing, and follow up business.

Here's what else you boost; your bottom line. Not just in sales, but saving money and time persuading your customers.

Just so you know, we don't make horror films. But we do make pretty awesome corporate content and TV-quality productions that will wow your audience and scare the pants off your competition.

#videomarketing #scary #branding #movies #popcorn #bettedavis #marketingtips #marketingwisdom #tips #trends #video #sharing #marketing #commercials
#socialmediamarketing #videoproduction
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1 day ago

Vitamin Media

You'll need different tools for the kind of searchable video we're talking about. If you're following best practice on your images and videos, you're probably adding ALT tags or keywords.
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When you publish a video with an audio track, are you using captions? You're probably aware 95% of videos on social channels are watched with the sound 'off' (a waste in our opinion, but there you are.) So if you included captions the viewer gets the benefit of all your fantastic copy.

Here's the real reason you should be using captions. Embedded as 'closed captioning' on your videos, this text file becomes readable and therefore searchable by those pesky/lovable bots on the web. All your keywords, all your 'vlog' content is now part of the SEO effort to help your content find the right eyes and ears.
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#yourewelcome #seo #video #search #web #vlog #captions #subtitles #marketingtips #tips #videomarketing #marketing #trends #socialmediamarketing #videoproduction
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1 day ago

Vitamin Media

A #tbt post that got a lot of traction so we’re reposting in case you missed it.
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Don't just do video for the sake of it. Do it with intention. Video marketing to drive leads, customers and sales is smart. We've got strategies to help you achieve real results for your business. Get in touch Australia-wide for how we can help you boost your business with smart and targeted video.
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DM us or email info@vitaminmedia.com.au for a free chat about creating campaigns that are right for you.
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#videoproduction #marketing #businessgrowth #videomarketing #smallbusiness #socialmediamarketing #seo #goldcoastvideoproduction #tourism #wellness #travelmarketing #salesgrowth #retail #commercials #creativity #contentmarketing #goldcoastvideography #crushingit #video #filmmaking #statistics #australia
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2 days ago

Vitamin Media

We have been massive fans of the incredibly talented Jordi Labanda for more than 20 years. His unique style, sense of play and humour in his illustrations and the attention to detail are incredible. In just one image he can tell a story about fashion, lifestyle and aspiration that needs no translation. A perfect example of branding and consistent communication to his audience.
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#branding #storytelling #fashion #illustration #animation #inspiration #espana #art #drawing #content #creative #contentmarketing #marketingtips #videoproduction #filmmaking #artwork #design #designer #chanel #gucci #ysl #karllagerfeld #wallpapermagazine
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Right now 🎨
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Soundtrack: ‘Black Screen’ LCD Soundsystem
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#Repost @jordilabanda with @get_repost
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2 days ago

Vitamin Media

What's the story going on here? A romantic dinner for two? Two mates splitting the last of the leftovers? A commercial for really really amazing pasta?
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Whatever creative you come up with, if it's catchy and engaging chances are you'd share it to some friends. And here's the Trend Alert. 70% of Consumers say they have shared a brand video. That's incredible repetition value for a video and demonstrates the power of great storytelling and marketing. .
You can get results like that if you marry up the impact of video with strong creative and a clever distribution plan. When you want that, call us.
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#marketingtips #marketingwisdom #tips #trends #video #sharing #pasta #datenight #videomarketing #marketing
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