Five Excuses Why Businesses Avoid Video

We’ve identified five top excuses claimed by companies for avoiding making video. If you’re not guilty of any of these “reasons”, you probably know someone who is. For any business that is slow or reluctant to adopt video in their promotion and...
Instagram Video

Instagram Video

Instagram Video: Have you heard the news? If you’re a fan of Instagram video or trying to keep in front of your audience on the platform you used to be restricted to only 15s of video for Instagram Stories or 60s as a post. Welcome to a whole new world! Rolling out...
Overcoming A Creativity Block

Overcoming A Creativity Block

Is your creativity hitting a brick wall? How do you spark your creativity when you think you’ve run out of ideas? In this era of regular social media updates, heaps of competition and a desire to stand out from the crowd, it can be not only challenging but...
Storytelling

Storytelling

Secrets to Effective Storytelling When it comes to business and online marketing, storytelling is not your average Once Upon A Time narrative. You’re not out to create some fictional genesis of your company or fairytale rise to the top. What you’re aiming...

Why Should I Believe You?

Why Should I Believe You? It’s tough out there in Internet Land. Online marketing is very much about building a relationship with an audience you’re very unlikely to ever meet. Gaining the trust of strangers, heck, even folks that already know you, is...