by Walt Cudlip | 6 Jan, 2020 | Marketing, Social Video
If it’s your first time having a video made for your company, or you’re working with a new producer, one of the biggest issues for you is cost. I’ve been in the production industry for over twenty-five years and whether it’s commercials, corporate videos or television...
by Walt Cudlip | 23 Apr, 2019 | Marketing, Social Video
There’s no sense in spending the time and effort to capture content of any kind and toss it up on the socials just to feed the algorithms. Seeing someone’s boomerang on Instagram of blurry shots of cake or some cocktails doesn’t do anything to...
by Walt Cudlip | 29 Mar, 2019 | Marketing, Social Video
Yes, we all know the old joke that men don’t read the instruction manual. And in the age of YouTube, why would we? One of the most popular categories on the platform are instructional guides and how-to videos. Smart companies are producing product knowledge...
by Walt Cudlip | 27 Mar, 2019 | Marketing, Social Video
People, not robots are the heart of any business, that almost goes without saying. And employee recognition is a major touchpoint for millennials. You can achieve several goals by taking your customers behind the scenes and let them meet the staff or partners who keep...
by Walt Cudlip | 26 Mar, 2019 | Marketing, Social Video
We look at a lot of ads, and a lot of content on social media. We like to see what’s working and what isn’t. We deconstruct the content, the production values, the types of shots used, effects, script, storyline (or for all of the above–lack...