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Crushing It With Video Marketing

Crushing It With Video Marketing

Why are businesses crushing it with video marketing? How well is your marketing effort going? If you're still relying on static images in your social posts and email, you're missing out. Why are businesses crushing it with video marketing?  They know there's higher...

Live Streaming to Market Your Business

Live Streaming to Market Your Business

Live Streaming isn’t expensive, but it does come with some costs. Time and planning are two of them. Being prepared with a strong objective and a strategy will make you feel more in control of the experience and also communicate a clear sense of purpose for your viewers.

How much to spend on video marketing

How much to spend on video marketing

Is video marketing worth it? If you’re looking to explore or do more with video marketing as a communications tactic, welcome! You’re likely grappling with one of the biggest questions around; how much of your precious marketing budget to spend on video? Let’s just...

How To Budget For Your Corporate Video

How To Budget For Your Corporate Video

If it’s your first time having a video made for your company, or you’re working with a new producer, one of the biggest issues for you is cost. I’ve been in the production industry for over twenty-five years and whether it’s commercials, corporate videos or television...

Video Increases Email Open Rates

Video Increases Email Open Rates

One simple word, one massive shift in how to market your business. Email campaigns still have their value, particularly as they are being sent to subscribers or opt-ins who already know your company and have volunteered to receive your information.

Good Content Tells A Story

Good Content Tells A Story

There's no sense in spending the time and effort to capture content of any kind and toss it up on the socials just to feed the algorithms. Seeing someone's boomerang on Instagram of blurry shots of cake or some cocktails doesn't do anything to encourage action. If...

FAQ Videos boost your brand’s reputation

FAQ Videos boost your brand’s reputation

Is it safe for my daughter to get a perm? People have questions, you have answers. Every business does something a little differently and your clients likely have some similar concerns that you're responding to regularly. Most people put up a FAQ page on their...

Product Knowledge Videos Boost Customer Loyalty

Product Knowledge Videos Boost Customer Loyalty

Yes, we all know the old joke that men don't read the instruction manual. And in the age of YouTube, why would we? One of the most popular categories on the platform are instructional guides and how-to videos. Smart companies are producing product knowledge content in...

Behind The Scenes Employee Videos

Behind The Scenes Employee Videos

People, not robots are the heart of any business, that almost goes without saying. And employee recognition is a major touchpoint for millennials. You can achieve several goals by taking your customers behind the scenes and let them meet the staff or partners who keep...

Marketing Trends Are Evolving

Marketing Trends Are Evolving

We look at a lot of ads, and a lot of content on social media. We like to see what's working and what isn't. We deconstruct the content, the production values, the types of shots used, effects, script, storyline (or for all of the above--lack thereof). In fact we're...

Stop losing business to your competitors!

Stop losing business to your competitors!

Hesitation and doubt could be driving more business away from you and into the arms of your competition. With video set to be 84% of internet traffic by 2020 this isn't some passing trend you can ignore or prevaricate. The fact is more and more customers are searching...

Five Excuses Why Businesses Avoid Video

We've identified five top excuses claimed by companies for avoiding making video. If you're not guilty of any of these "reasons", you probably know someone who is. For any business that is slow or reluctant to adopt video in their promotion and marketing...

Instagram Video

Instagram Video

Instagram Video: Have you heard the news? If you’re a fan of Instagram video or trying to keep in front of your audience on the platform you used to be restricted to only 15s of video for Instagram Stories or 60s as a post. Welcome to a whole new world! Rolling out...

Overcoming A Creativity Block

Overcoming A Creativity Block

Is your creativity hitting a brick wall? How do you spark your creativity when you think you've run out of ideas? In this era of regular social media updates, heaps of competition and a desire to stand out from the crowd, it can be not only challenging but stressful...

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