The Blog
Content Ideas | Strategies | Marketing Tips
Crushing It With Video Marketing
Why are businesses crushing it with video marketing? How well is your marketing effort going? If you're still relying on static images in your social posts and email, you're missing out. Why are businesses crushing it with video marketing? They know there's higher...
Live Streaming to Market Your Business
Live Streaming isn’t expensive, but it does come with some costs. Time and planning are two of them. Being prepared with a strong objective and a strategy will make you feel more in control of the experience and also communicate a clear sense of purpose for your viewers.
How much to spend on video marketing
Is video marketing worth it? If you’re looking to explore or do more with video marketing as a communications tactic, welcome! You’re likely grappling with one of the biggest questions around; how much of your precious marketing budget to spend on video? Let’s just...
How To Budget For Your Corporate Video
If it’s your first time having a video made for your company, or you’re working with a new producer, one of the biggest issues for you is cost. I’ve been in the production industry for over twenty-five years and whether it’s commercials, corporate videos or television...
Video Increases Email Open Rates
One simple word, one massive shift in how to market your business. Email campaigns still have their value, particularly as they are being sent to subscribers or opt-ins who already know your company and have volunteered to receive your information.
Good Content Tells A Story
There's no sense in spending the time and effort to capture content of any kind and toss it up on the socials just to feed the algorithms. Seeing someone's boomerang on Instagram of blurry shots of cake or some cocktails doesn't do anything to encourage action. If...
How-To Videos are a popular lead-generation tool
Need to play house and not sure exactly what that old washboard was for? Or how to bottle feed your dolly? Who hasn't gone looking for how to do something on YouTube? It's sort of the university of the Internet. If you're a business, chances are your customers need to...
FAQ Videos boost your brand’s reputation
Is it safe for my daughter to get a perm? People have questions, you have answers. Every business does something a little differently and your clients likely have some similar concerns that you're responding to regularly. Most people put up a FAQ page on their...
Product Knowledge Videos Boost Customer Loyalty
Yes, we all know the old joke that men don't read the instruction manual. And in the age of YouTube, why would we? One of the most popular categories on the platform are instructional guides and how-to videos. Smart companies are producing product knowledge content in...
Behind The Scenes Employee Videos
People, not robots are the heart of any business, that almost goes without saying. And employee recognition is a major touchpoint for millennials. You can achieve several goals by taking your customers behind the scenes and let them meet the staff or partners who keep...
Marketing Trends Are Evolving
We look at a lot of ads, and a lot of content on social media. We like to see what's working and what isn't. We deconstruct the content, the production values, the types of shots used, effects, script, storyline (or for all of the above--lack thereof). In fact we're...
Tips & Tricks Add Value For Your Customers
The customer service value for videos like these is HUGE! The perception that you really care about your customers is HUGE! The popularity of #lifehacks videos on YouTube is HUGE! Are you picking up on a trend?
Behind The Scenes Videos Will Wow Your Audience.
Who isn't fascinated by how stuff is made, how things are done or who the people are that create the products or services you buy? Take your audience behind the scenes to the workshop floor, the bull pen of your office or wherever you create the "magic". This helps...
Videos impact consumer behaviour with positive results
Every business is looking for that magic formula that makes buying their product or service like 'selling ice to Eskimos*'. It's that elusive combination of factors or tactics we want to know that overcome all the resistance and doubts to take the consumer straight to...
Customer experience videos attract more customers
What does a typical transaction look like between you and a customer at your business? Do you offer a bespoke service or help steer your clients’ through a decision process? A customer experience video can overcome some hesitation and uncertainty that new leads may...
Stop losing business to your competitors!
Hesitation and doubt could be driving more business away from you and into the arms of your competition. With video set to be 84% of internet traffic by 2020 this isn't some passing trend you can ignore or prevaricate. The fact is more and more customers are searching...
Good storytelling drives more customer conversions.
Video is an excellent way to tell a story and give illustration to what you're intending to communicate. The powerful visuals and the opportunity to share your brand far outpace the ability of just pictures. Want more engagement from your social content? Eye-catching...
Five Excuses Why Businesses Avoid Video
We've identified five top excuses claimed by companies for avoiding making video. If you're not guilty of any of these "reasons", you probably know someone who is. For any business that is slow or reluctant to adopt video in their promotion and marketing...
Instagram Video
Instagram Video: Have you heard the news? If you’re a fan of Instagram video or trying to keep in front of your audience on the platform you used to be restricted to only 15s of video for Instagram Stories or 60s as a post. Welcome to a whole new world! Rolling out...
Influencer Marketing, is it good for your brand?
Many businesses are exploring the idea of Influencer Marketing to enhance their social media visibility. There's nothing new about celebrity endorsements, they've been a fact of life in advertising for decades. The whole idea that star-power improves the credibility...
Overcoming A Creativity Block
Is your creativity hitting a brick wall? How do you spark your creativity when you think you've run out of ideas? In this era of regular social media updates, heaps of competition and a desire to stand out from the crowd, it can be not only challenging but stressful...
Follow