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Content Ideas | Strategies | Marketing Tips

The Power Of Music

Video production isn't always about corporate messages and branding. Sometimes when you have your camera and there's something interesting happening, it's worth shooting some footage and telling a little story. We matched up this video with some classic...

Storytelling

Storytelling

Secrets to Effective Storytelling When it comes to business and online marketing, storytelling is not your average Once Upon A Time narrative. You're not out to create some fictional genesis of your company or fairytale rise to the top. What you're aiming for is a way...

Why Should I Believe You?

Why Should I Believe You? It's tough out there in Internet Land. Online marketing is very much about building a relationship with an audience you're very unlikely to ever meet. Gaining the trust of strangers, heck, even folks that already know...

How long should a video be?

How long should a video be?

Duration depends on your goals. Are you getting a bit confused with the guidelines for videos on all the different social media platforms? Some allow a minute, others 2 hours, 30 seconds for another one. It starts to wreak havoc on your...

Elevator Pitch

Can you confidently promote yourself in 60 seconds or less? It's a practised skill and one that's worth perfecting. Used by business people, actors and serious networkers, the Elevator Pitch is meant to encapsulate your story in a quick and engaging...

How much does a video cost?

Videos are expensive, right? This is the common perception by businesses, who know they need to be using video, but are afraid to start because 'video costs too much money'. Where does this idea come from? In my experience it stems from two main problems....

We’re in GetIt Magazine

The June issue of GetIt Magazine, the locals fashion, events and business magazine for the Gold Coast has published our article on using video wisely in social media. You can read the entire article and browse the magazine via this link If you're on a mobile or...

Are You an Online Star?

Are You an Online Star?

There’s no avoiding it; whether it’s a sultry clip on Instagram, ‘Woo Grrlz’ having a fun night out and sharing it on Facebook or someone’s super helpful ‘how to’ tips on YouTube, it’s video and it’s everywhere. So much traffic on the Internet is shifting to video (infographics abound with statistics on this) that there is a lot of pressure to just create and post content. Judging by what we see, (with our keen professional eyes) a lot of it is ad hoc, low quality and not a great reflection of the person or business connected to the content. Ladies, you don’t want to be one of these.

Mobile Phone Steadicam

Shooting tracking and motion scenes on a mobile phone is normally jerky and uneven. No more! Give your footage a smooth stable look, add interest and drama to your production with a steadicam. Now you can achieve the same cinematic effect that a Hollywood director...

Avoid Bad Audio

Avoid Bad Audio When everything works perfectly in a film, TV show or video nobody notices. But when the picture is off, the editing or acting are bad or the sound is poor it sticks out like a sore thumb. Watch enough videos on social media, YouTube or your...

Video is BIG for Small Business

Video is BIG for Small Business If you're a business person and thinking about whether this whole move to video is really worth all the hype, I'd like to tell you how it totally transformed the way I did business. I've been in the television, sales and marketing...

Why Video Matters in Marketing

Don't miss the best chance to reach your ideal customer.   The use of video in small business marketing is booming thanks to a number of democratising factors. Social media platforms let you reach your ideal audience, provide highly detailed user analytics to...

How To Use Video

If you're a regular user of social media you'll soon realise that the types of posts that get the most engagement are ones that give something useful to the viewer; entertainment, information, added value, or connection to the content. Using video as your content...

Social Video Facts

If you haven't come to grips with using video as part of your marketing, why not? Is is cost? Fear of appearing on camera? Complexity? Time? Experience (or lack thereof)? Whatever the reason, the answer is the same. Get past the obstacle and don't miss the BIGGEST and...

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