by Walt Cudlip | Marketing, Social Video
We look at a lot of ads, and a lot of content on social media. We like to see what’s working and what isn’t. We deconstruct the content, the production values, the types of shots used, effects, script, storyline (or for all of the above–lack...
by Walt Cudlip | Marketing, Social Video
Do you know your #fakie from your #ollie? Every business or industry has it’s own lingo and ways of doing things. Want to build fast and enduring rapport with your customers? Start sharing inside knowledge, shortcuts and hacks. Tips and tricks add value for...
by Walt Cudlip | Marketing, Social Video
Who isn’t fascinated by how stuff is made, how things are done or who the people are that create the products or services you buy? Take your audience behind the scenes to the workshop floor, the bull pen of your office or wherever you create the...
by Walt Cudlip | Marketing, Social Video
Every business is looking for that magic formula that makes buying their product or service like ‘selling ice to Eskimos*’. It’s that elusive combination of factors or tactics we want to know that overcome all the resistance and doubts to take the...
by Walt Cudlip | Social Video, Marketing
What does a typical transaction look like between you and a customer at your business? Do you offer a bespoke service or help steer your clients’ through a decision process? A customer experience video can overcome some hesitation and uncertainty that new leads may...
by Walt Cudlip | Social Video, Marketing
Hesitation and doubt could be driving more business away from you and into the arms of your competition. With video set to be 84% of internet traffic by 2020 this isn’t some passing trend you can ignore or prevaricate. The fact is more and more customers are...
