by Walt Cudlip | Marketing, Social Video
Yes, we all know the old joke that men don’t read the instruction manual. And in the age of YouTube, why would we? One of the most popular categories on the platform are instructional guides and how-to videos. Smart companies are producing product knowledge...
by Walt Cudlip | Marketing, Social Video
People, not robots are the heart of any business, that almost goes without saying. And employee recognition is a major touchpoint for millennials. You can achieve several goals by taking your customers behind the scenes and let them meet the staff or partners who keep...
by Walt Cudlip | Marketing, Social Video
We look at a lot of ads, and a lot of content on social media. We like to see what’s working and what isn’t. We deconstruct the content, the production values, the types of shots used, effects, script, storyline (or for all of the above–lack...
by Walt Cudlip | Marketing, Social Video
Do you know your #fakie from your #ollie? Every business or industry has it’s own lingo and ways of doing things. Want to build fast and enduring rapport with your customers? Start sharing inside knowledge, shortcuts and hacks. Tips and tricks add value for...
by Walt Cudlip | Social Video, Marketing
What does a typical transaction look like between you and a customer at your business? Do you offer a bespoke service or help steer your clients’ through a decision process? A customer experience video can overcome some hesitation and uncertainty that new leads may...
