by Walt Cudlip | Marketing, Social Video
Yes, we all know the old joke that men don’t read the instruction manual. And in the age of YouTube, why would we? One of the most popular categories on the platform are instructional guides and how-to videos. Smart companies are producing product knowledge...
by Walt Cudlip | Marketing, Social Video
People, not robots are the heart of any business, that almost goes without saying. And employee recognition is a major touchpoint for millennials. You can achieve several goals by taking your customers behind the scenes and let them meet the staff or partners who keep...
by Walt Cudlip | Marketing, Social Video
We look at a lot of ads, and a lot of content on social media. We like to see what’s working and what isn’t. We deconstruct the content, the production values, the types of shots used, effects, script, storyline (or for all of the above–lack...
by Walt Cudlip | Social Video, Marketing
We’ve identified five top excuses claimed by companies for avoiding making video. If you’re not guilty of any of these “reasons”, you probably know someone who is. For any business that is slow or reluctant to adopt video in their promotion and...
by Walt Cudlip | Social Video, Marketing
Instagram Video: Have you heard the news? If you’re a fan of Instagram video or trying to keep in front of your audience on the platform you used to be restricted to only 15s of video for Instagram Stories or 60s as a post. Welcome to a whole new world! Rolling out...
