by Walt Cudlip | Marketing, Social Video
Whether you’ve been forced to pause your business, been furloughed by your employer or just started watching a lot more TV. You’ll have noticed the huge jump in use of video conferencing, live streaming and webinars to engage people. Maybe you’ve...
by Walt Cudlip | Marketing
How Much To Spend On Video Marketing Is video marketing worth it? If you’re looking to explore or do more with video marketing as a communications tactic, welcome! You’re likely grappling with one of the biggest questions around; how much of your precious marketing...
by Walt Cudlip | Marketing, Social Video
How to budget for your corporate video or other content to help you market your business online? If it’s your first time having a video made for your company, or you’re working with a new producer, one of the biggest issues for you is cost. I’ve been in the production...
by Walt Cudlip | Marketing, Social Video
There’s no sense in spending the time and effort to capture content of any kind and toss it up on the socials just to feed the algorithms. Seeing someone’s boomerang on Instagram of blurry shots of cake or some cocktails doesn’t do anything to...
by Walt Cudlip | Marketing, Social Video
Yes, we all know the old joke that men don’t read the instruction manual. And in the age of YouTube, why would we? One of the most popular categories on the platform are instructional guides and how-to videos. Smart companies are producing product knowledge...