The Power Of Music

Video production isn’t always about corporate messages and branding. Sometimes when you have your camera and there’s something interesting happening, it’s worth shooting some footage and telling a little story. We matched up this video with some...
Storytelling

Storytelling

Secrets to Effective Storytelling When it comes to business and online marketing, storytelling is not your average Once Upon A Time narrative. You’re not out to create some fictional genesis of your company or fairytale rise to the top. What you’re aiming...

Why Should I Believe You?

Why Should I Believe You? It’s tough out there in Internet Land. Online marketing is very much about building a relationship with an audience you’re very unlikely to ever meet. Gaining the trust of strangers, heck, even folks that already know you, is...
How long should a video be?

How long should a video be?

Duration depends on your goals. Are you getting a bit confused with the guidelines for videos on all the different social media platforms? Some allow a minute, others 2 hours, 30 seconds for another one. It starts to wreak havoc on your production plan if you need to...

Elevator Pitch

Can you confidently promote yourself in 60 seconds or less? It’s a practised skill and one that’s worth perfecting. Used by business people, actors and serious networkers, the Elevator Pitch is meant to encapsulate your story in a quick and engaging...