by Walt Cudlip | Marketing, Social Video
How to budget for your corporate video or other content to help you market your business online? If it’s your first time having a video made for your company, or you’re working with a new producer, one of the biggest issues for you is cost. I’ve been in the production...
by Walt Cudlip | Marketing, Social Video
Need to play house and not sure exactly what that old washboard was for? Or how to bottle feed your dolly? Who hasn’t gone looking for how to do something on YouTube? It’s sort of the university of the Internet. If you’re a business, chances are your...
by Walt Cudlip | Marketing, Social Video
We look at a lot of ads, and a lot of content on social media. We like to see what’s working and what isn’t. We deconstruct the content, the production values, the types of shots used, effects, script, storyline (or for all of the above–lack...
by Walt Cudlip | Marketing, Social Video
Every business is looking for that magic formula that makes buying their product or service like ‘selling ice to Eskimos*’. It’s that elusive combination of factors or tactics we want to know that overcome all the resistance and doubts to take the...
by Walt Cudlip | Social Video, Marketing
We’ve identified five top excuses claimed by companies for avoiding making video. If you’re not guilty of any of these “reasons”, you probably know someone who is. For any business that is slow or reluctant to adopt video in their promotion and...
