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Your Customer Buys The Magic, Not The Product
Your Customer Buys The Magic, Not the Product We bring you another insight into successful marketing and advertising. Too many businesses miss this important concept and lose vital sales to their competitors. How do your marketing efforts stack up when you think about...
Connecting to your customers emotions is vital in marketing
Don't Tell Me What Your Product Does...tell me how it makes me feel. We bring you another insight into successful marketing and advertising. Too many businesses miss this important concept and hand vital sales to their competitors. How do your marketing efforts stack...
Crushing It With Video Marketing
Why are businesses crushing it with video marketing? How well is your marketing effort going? If you're still relying on static images in your social posts and email, you're missing out. Why are businesses crushing it with video marketing? They know there's higher...
Live Streaming to Market Your Business
Live Streaming isn’t expensive, but it does come with some costs. Time and planning are two of them. Being prepared with a strong objective and a strategy will make you feel more in control of the experience and also communicate a clear sense of purpose for your viewers.
How To Budget For Your Corporate Video
How to budget for your corporate video or other content to help you market your business online? If it’s your first time having a video made for your company, or you’re working with a new producer, one of the biggest issues for you is cost. I’ve been in the production...
Video Increases Email Open Rates
One simple word, one massive shift in how to market your business. Email campaigns still have their value, particularly as they are being sent to subscribers or opt-ins who already know your company and have volunteered to receive your information.
Good Content Tells A Story
There's no sense in spending the time and effort to capture content of any kind and toss it up on the socials just to feed the algorithms. Seeing someone's boomerang on Instagram of blurry shots of cake or some cocktails doesn't do anything to encourage action. If...
How-To Videos are a popular lead-generation tool
Need to play house and not sure exactly what that old washboard was for? Or how to bottle feed your dolly? Who hasn't gone looking for how to do something on YouTube? It's sort of the university of the Internet. If you're a business, chances are your customers need to...
FAQ Videos boost your brand’s reputation
Is it safe for my daughter to get a perm? People have questions, you have answers. Every business does something a little differently and your clients likely have some similar concerns that you're responding to regularly. Most people put up a FAQ page on their...
Product Knowledge Videos Boost Customer Loyalty
Yes, we all know the old joke that men don't read the instruction manual. And in the age of YouTube, why would we? One of the most popular categories on the platform are instructional guides and how-to videos. Smart companies are producing product knowledge content in...
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